In working with client M, she showed me her design and planned to make this unique doll as the first step to start a brand IP plan to inject more vitality and creativity into her brand.

As a designer and illustrator, M also runs his own store, selling a variety of design products, including plush toys, stickers, acrylic stand-ups, and berets. She gave full play to her design talents and planned to transform this unique digital pet image design into a unique IP. We plan to present this image in the form of a keychain, which is easy to carry and allows users to feel the charm of this unique design anytime and anywhere.

During the cooperation process, M expressed her confusion about how to use different fabrics to express the characteristics of the doll, especially as it was her first plush product. I gave full play to my professional abilities and helped her find various fabrics in the market, and actively communicated with the production department to improve the doll’s image. Finally, as M’s first plush product, it immediately attracted widespread attention when it was announced.

Based on this image, she also designed a variety of products, including emoticons and stickers with various expressions, enriching the diversity of the product line. In the future, based on sales, we will also jointly launch more image-related plush products to expand market coverage and provide customers with more choices.